May 25, 2009
European Efficient Residential Lighting Initiative
multiple target groups
Summary of the case
In the context of the European Union efforts to find cost-effective solutions to reduce CO2 emissions and combat climate changes, European Climate Change Programme (ECCP) was carried out. During its implementation, cost-effective actions that contribute to CO2 reduction and residential lighting were identified as an important activity area. Based on this, a programme called ‘European Efficient Residential Lighting Initiative’ (EnERLIn) was created by University Toulouse 3 specialists in France. The University is also one of the programme coordinators.
An important objective of the project is to identify all possible reasons of rejecting compact fluorescent lights (CFLs) , to develop good answers and then to translate them into clear and understandable statements for the non-specialists. The next step is to develop and validate functional, efficient scenarios for CFL promotion campaigns on European, national and regional levels. At the same time, the aim is to disseminate a quality charter among all the stakeholders to assure that the CFL can deliver long-term savings and meet the customer expectations of high quality lighting. The ultimate objective of this programme is to substantially increase the efficiency of residential lighting.
The objective of EnERLIn project is to address a large number of target groups and key actors, which are esteemed essential in fulfilling the aim of the project. The main target groups are: National Energy Agencies, lighting manufacturers, consumer defence associations, individual consumers, lamp and light retailers, policy makers, and politicians. In addition, an ‘advisory committee’ was organized, which consisted of European Lighting Companies Associations, Electric and Joint Research Centre in Ispra, and national institutions such as ADAME in France.
To achieve the objectives that were defined by EnERLIn programme, the following five phases were completed: adapting the current European CFL Quality Charter and investigating quality and efficiency issues to be included in the new version; designing common CFL promotion campaigns; implementing national/regional promotion campaigns; summarising campaign results and developing general assessment about campaign efficiency; and creating a dissemination package for those countries/regions/stakeholder that do not participate in the project so that they could benefit from the results and experience obtained during the project in order to design, carry out and evaluate CFL promotion campaigns.
This EnERLIn programme was implemented in Latvia. The CFL promotion campaign was organized in the municipality of Jelgava. This campaign can be considered successfully implemented based on the fact that during its implementation, the amount of CFL sales quadrupled. In addition, the residents’ attitudes towards the municipality of Jelgava and towards energy saving has changed dramatically.