Case Study 13: Taupukas awareness campaign

May 26, 2009

CB_Case13.jpgCampaign to raise energy awareness in the residential sector

1997-1999, Lithuania



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Summary of the case

Based on the situation of the Lithuanian energy sector in 1997, the idea emerged to raise awareness of energy saving issues in the residential sector in Lithuania. The main idea was to implement an advertisement campaign, revealing the benefits of energy and water reservoir saving. Including Phare programme it was decided to develop a five-year strategy to raise awareness of energy efficiency. For implementation strategy measures ‘Taupukas’ was cre-ated (in English - ‘saver’ in diminutive suffix).

The main intention of the ‘Taupukas’ programme is revealed in this case. The main target of programme is identified. Moreover, an analysis of participants and activities on location is made.

The ‘Taupukas’ programme was the first programme in Lithuania on the awareness raising aspect. A detailed analysis of the programme was made and institutional, organizational and strategic lacunas were identified.