Heiskanen, E., Johnson, M. & Vadovics, E. (2009). Creating Lasting Change in Energy Use Patterns through Improved User Involvement. Joint Actions on Climate Change, Aalborg, June 9-10, 2009.
For energy experts and energy intermediaries, energy efficiency is the most logical thing in the world. Unfortunately, energy end-users rarely see the world in the same way. For energy end-users, energy use is often ‘invisible' and rarely the subject of conscious decision. Thus, getting to know the end-user target group and finding the best ways to engage users are key issues for energy demand-side practitioners. We draw on data collected in CHANGING BEHAVIOUR to explore user involvement in energy change.